Studio Heliotrope creates lifestyle content for Fortune 500s, media companies, travel establishments and discerning consumers.
Lifestyle content is the fun stuff you want to know about:
- Food, Drink & Chocolate
- Events, Culture & The Arts
- Travel & Family Travel
- Spa, Sport & Shopping
- Learn more. . .
Some of our brands:
Samples of our client work:
We don't like to brag and our mothers can only kvell about us to so many people in a day. So here's what a few others have to say about our work.
Awards & Honors
- Travel & Leisure "Best Walking Tours in Pedestrian Friendly Cities" : London
- Time Magazine: Top Travel Podcast
International Media
Travel + Leisure
"Stories of scandals, triumphs, and riots abound on the Rough Guides "Literary London" iToor which pays tribute to John Lennon and Oscar Wilde, among others."
The New York Times
". . . recommends downloading “A Moveable Feast: The Hemingway in Paris Rough Guides” from iToors."
Whole Article (pdf)
The London Times
“The informative bits are interspersed with essentially useless trivia. . .
I notice a fellow iPod user. . . It turns out he, too, is taking
the tour. “I think it has given me a new appreciation for some of the streets and
places I walk past,” says my new companion, JC Murray.
I think anyone who is new to the city and interested
in the music scene would be delighted to get a heads-up on some of the history,” he says.
“You want to know silly little details like where Franz Ferdinand used to
hang out or where Belle and Sebastian recorded their first album,
because these are the things that make it all seem real.”
Whole Article (pdf)
The Economist
"By the way, the advertising works too: I just looked at iToors.com, it's a handsome site, a good concept
(upmarket new-media commentaries for travellers), and I'm downloading a couple of their podcasts right now."
Whole Article (pdf)
Stuff Magazine
"If you thought city audio guides were dull, you were
probably right. But change is afoot - Tennent's Lager and
the Glasgow City Marketing Bureau's splendid new guide is
an MP3 file that will take you round the Scottish city's most
exciting music venues, hot spots and landmarks"
Whole Article (pdf)
Globe and Mail
"Guidebooks are so 20th-century. Get the inside scoop on Glasgow, California and other destinations whispered right into your ear with MP3 audio tours. Free for download on this recently revamped site, tours take you through the streets of Prague where Mozart once walked or let you virtually hold John Lennon's hand in London."
The Scotsman
"The iTour, of course, is marketing at the cutting edge. Using the most up to date technology to sell the city and the brand, it is literally piped into the listener’s head. . ."
Whole Article (pdf)The Independent
THE 50 Best Days Out 4/15/2007
". . . Literary teens will love iToors's Subversive Scribes route, which treads in the
footsteps of London-based writers such as Lenin, Marx, Wilde and Burroughs."
Whole Article (pdf)
Blogs
Flavorpill
"It's hard getting to grips with the living history of a city as densely dotted with blue plaques and monuments as ours. But armed with a day travelcard, an MP3 player and the free iToors podcast, you can safely explore London's alternative literary landmarks, bypassing all the Shakespearean tourist traps. Meander around the city, taking in Karl Marx's home (where he researched Das Kapital), detouring to Paul McCartney's studio (where William S Burroughs recorded experimental compositions), pausing at the site of Aleister Crowley's chance meeting with Dylan Thomas and simply supping a pint in a den of literary iniquity."
Ogilvy Action: Thread Red
"Youngsters hoping to spend family vacations with iPod earbuds firmly in place now have a legitimate excuse—they just might be learning something, thanks to downloadable iToors. A new concept in travel guides, iToors taps into the popularity of iPods and podcasting to provide an alternative to Dad´s Rand McNally or Fodor´s guide. Billed as “your personal escort, your friend with the inside scoop, your portal to travel as an art form,” iToors audio guides give young travelers the ability to experience cities in a new way. Each free-to-download, ad-supported podcast provides in-depth information, music and storytelling to capture the spirit of its subject city, featuring topics ranging from Design in Santa Monica to a DJ-hosted guide to the music scene in Glasgow. The programs have already earned accolades from such publications as Teenage Fanclub and Stuff magazine. And if they alleviate youthful boredom and quell the familiar “are we there yet?” refrain, iToors could be a hit with parents as well.
About.com
"iToors' musical Glasgow walking tour podcast is a refreshingly professional exception. Perhaps the most fun to be had with podcasts is in pre-travel planning -- feel like you're there before you go. . ."
Travel Hub Radio
An Interview with Samantha Chapnick
Gridskipper
Slow Travel
". . . and they are simply excellent. Lengthy and detailed, they transport you to another place."
La Page Francaise
"They talk about a lot of interesting things I did not know about the city I grew up in, including its architectural curiosities, as well as its supposed recent rise as a design center. . . the Santa Monica podcast captivated me..."
